Overview
Amsted Rail pioneers reliable freight rail infrastructure components. The company sought a functional sales tool to highlight advanced manufacturing intricacies to railroad executives and prospective partners in a way that reflected exceptional craftsmanship.
Challenge
Standard brochures often fail at demonstrating intricate mechanical details effectively. Amsted needed a guide that vividly illustrated next-generation concepts. This would help prospects fully understand the functionality and precision engineering that set Amsted apart.
Solution
Understanding limitations of traditional print collateral, M&G proposed producing the sprial bound guide using transparent synthetic overlays to mimic building a locomotive, enabling step-by-step visualization of internal components. Durable bindings evoked longevity despite extensive handling.
Outcome
The Amsted Rail guide received rave reviews. Its interactive format strengthened quality perceptions while enabling more meaningful discussions around product benefits. Intrigued prospective partners gained confidence in Amsted’s precision. By lending production and positioning perspective, M&G helped Amsted Rail drive competitive advantage as an innovative industry leader.
M&G: Chicago’s Printers of the Amazing
When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration™ service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.