Overview
As a category leader, Colgate consistently seeks impactful consumer touchpoints that harmonize educational content with valuable coupon savings. To meet the demand for seamlessly integrating brochures with coupons while offering informative guidance, Colgate collaborated with M&G to engineer creative in-store activation brochures designed to drive purchase consideration.
Challenge
Effectively blending expert-backed oral care advice with integrated brochure coupons presented a challenge—capturing shopper attention while ensuring easy voucher removal for informed decision-making. The materials needed to visually stand out in crowded aisles, effectively conveying Colgate’s brand positioning as a leader in oral care. Additionally, the challenge involved creating an engaging brochure display that showcased the brand’s offerings.
Solution
M&G devised eye catching die-cut brochures with easy one-handed coupon removal. To elevate the impact, the brochure display was printed on iridescent paper, catching the light and featuring a mirror for shoppers to see the color of their teeth.
Outcome
Consumers responded positively to the brochures, appreciating the integrated savings alongside helpful guidance. The coupon marketing campaign resulted in increased sales during the promotion period, successfully capturing attention at crucial moments and influencing smart oral care purchase decisions. The eye-catching display further enhanced Colgate’s brand visibility, creating a memorable shopping experience for consumers.
M&G: Chicago’s Printers of the Amazing
When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration™ service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.