Overview
With a proven track record of excellence in creating data-guided tools for healthcare decision-making, SG2 serves over 2,500 medical facilities to enhance patient outcomes. Despite strategic operational optimizations, the rapid expansion of field teams presented challenges in maintaining consistency and reliability in sales material supply chains. SG2 leaders turned to M&G to revolutionize print management and distribution efficiency.
Challenge
Scaling up national distribution quickly magnified underlying sales support deficiencies. The reliance on crucial collateral, from customized pitches to branded kits, created obstacles due to a labor intensive manual process.
Solution
M&G suggested centralizing control with a simplified print-on-demand storefront. This platform streamlined the warehousing, ordering, production, and shipping processes for SG2, balancing branding consistency and customization flexibility at scale. By implementing just-in-time supply and commercial print improvements, the storefront effectively streamlined SG2’s material distribution.
Outcome
The introduction of instant 24/7 access to customizable templates and merchandising through an organized self-service portal, resulted in a substantial jump in field productivity. Reps now efficiently share guidance with more healthcare facilities, contributing to improved patient care.
Senior Director Julie Blaszak praises M&G’s Printegration platform, emphasizing its role in scaling operations efficiently while strengthening SG2s brand. “Thanks to M&G’s Printegration platform, providing 24/7 access to customizable templates, we’ve efficiently scaled operations and delivered more predictive guidance, significantly enhancing patient care outcomes.”
M&G: Chicago’s Printers of the Amazing
When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration™ service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.