Overview
First Financial Bank sought an attention-grabbing direct mail campaign from production partner M&G to promote its new Visa rewards credit card amidst saturated market conditions. The goal was to stand out in a cluttered mailbox and capture the recipient’s interest.
Challenge
The bank aimed to cut through the clutter and incentivize recipient engagement in applying for the featured card. The challenge was to create a mail package that not only caught attention but also simplified the application process.
Solution
M&G utilized a multi-component direct mail package, including a dimensional envelope, to initially capture interest. Inside, an application form enabling recipients to sign up, and a detachable flyer shared offer details in an accessible format. Stringent quality control measures maintained accuracy across individual pieces, from personalization to enclosed content. To address the challenge, M&G designed a solution that not only grabbed attention but also streamlined the application process for recipients.
Outcome
First Financial reported positive feedback on the polished direct mail execution, catching eyes against mailbox clutter. M&G demonstrated expertise in delivering strategic personalization capabilities. The carefully planned mail packages aligned perfectly with First Financial’s brand image while incentivizing consumers to engage with the new rewards offering. M&G’s solution in simplifying the application created cost savings and achieved core goals.
M&G: Chicago’s Printers of the Amazing
When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration™ service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.