Overview
HERE Technologies, a leader in mapping and location services, aimed to elevate their annual meeting by highlighting the latest advancements in precise positioning intelligence. As a trusted innovator for global enterprises, HERE sought to impress a diverse audience, including automotive engineers and sustainability directors.
Challenge
The success of large corporate meetings hinges on maintaining audience engagement throughout numerous sessions. HERE envisioned a dynamic experience, encouraging exploration through tangible takeaways.
Solution
M&G suggested a well-designed 12-page stepped booklet for HERE. It includes graphic step sheets showcasing key features of HERE’s location platform. The booklet has a content roadmap and is bound with double wire-o binding for easy reference.
We applied finishing touches that mirror HERE’s unconventional approach to achieving the impossible through technology. Our expertise ensured flawless execution for every attendee.
Outcome
HERE Technologies considered the 12-page stepped booklet with double wire-o binding a success, leaving a lasting impression on attendees at their annual meeting. The innovative design, showcasing key features of HERE’s location platform, effectively engaged the diverse audience, including automotive engineers and sustainability directors. The tangible print tool enriched the corporate meeting experience, aligning seamlessly with HERE’s unconventional approach to technology.
M&G: Chicago’s Printers of the Amazing
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