Overview
Aspiring to position the city as the premier Midwest travel destination, the Chicago photographer asked for M&G’s help creating a visually compelling coffee table book. This project aimed to celebrate Chicago’s unique allure, captivating both tourists and locals alike.
Challenge
Faced with the task of encapsulating Chicago’s multifaceted charm, from iconic landmarks to hidden gems, our challenge was to create a coffee table book that resonated with a diverse audience. The objective was clear – to position Chicago as a go-to destination for both residents and visitors.
Solution
M&G proposed a perfect-bound coffee table book with a gloss-laminated cover, ensuring a durable and visually appealing result. The glossy finish added sophistication, enhancing vibrant visuals of Chicago’s landscapes and attractions. Careful curation struck a balance between renowned landmarks and lesser-known treasures, creating a comprehensive visual journey through our magnificent city. Thoughtful design aimed to evoke pride in locals and curiosity in tourists.
Outcome
The Chicago photography book not only achieved its objective but became a cherished symbol of the city’s vibrancy. The book is a testament to our commitment to celebrating the unique narratives of our clients and empowering them to showcase their stories through print.
M&G: Chicago’s Printers of the Amazing
When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration™ service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.