Overview
Factbird is a pioneer in manufacturing intelligence software, revolutionizing factory ecosystems by providing actionable insights into operational performance. Realizing clients needed more process visibility, Factbird approached M&G to create a helpful printed guide educating manufacturers on optimization best practices.
Challenge
Factbird faced the challenge of creating a guide that communicates their platform’s value clearly. The booklet had to balance technical robustness with accessibility, using visuals and explanations tailored to plant managers and operators leading evaluations.
Solution
In response, M&G crafted a 20-page, booklet that guides readers through Factbird’s capabilities using straightforward language, thoughtful layouts, and explanatory graphics. The finishing touches were designed to enhance approachability, with clean points highlighting data gathering, visibility features, OEE tracking, and more. The durable saddle stitch binding ensures easy access for decision-makers, whether at trade show booths or in small group discussions.
Outcome
Shortly after the launch, Factbird reported increased demonstrations and pilot kickoffs, attributing success to overview booklet. The piece facilitated clearer discussions, saving teams time when explaining fundamentals. Factbird continues to expand the availability of the guide, using it as a tool to guide buyers towards the priorities empowered by their manufacturing intelligence platform.
M&G: Chicago’s Printers of the Amazing
When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration™ service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.