Overview
After 21 years as CEO, Blue Cross Blue Shield’s Scott Serota approached retirement in 2020. Seeking to commemorate his tenure, BCBS envisioned a captivating custom gift befitting Scott’s reserved nature yet symbolizing his cultural footprint. As a lasting testament for future leaders, the tribute aimed to convey timelessness through archival-quality materials and construction.
Challenge
BCBS required a commemorative piece that reflected Scott’s selfless community-focused leadership style. It called for premium printing and hand embellishments traditionally reserved for historic memoirs to celebrate Scott’s journey. Concepts centered on selective techniques showcasing events that defined his ambition to expand healthcare access.
Solution
M&G recommended a smyth sewn, case-bound edition printing on premium paper stocks. We worked side-by-side with BCBS to review optimal color and print finishes. Every design decision aligned to produce a magnificent tribute volume befitting Scott’s visionary leadership.
Outcome
The custom smyth sewn, case-bound volume stands as a timeless reminder of Scott Serota’s selfless devotion to expanding healthcare coverage for underserved communities – cementing a legacy of leadership.
M&G: Chicago’s Printers of the Amazing
When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration™ service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.