Overview
A global leader in premium spirits behind iconic whiskey labels like Jim Beam and Maker’s Mark, Beam Suntory wanted to educate sales teams on product intricacies through striking collateral. With an established relationship providing print materials, the company tapped M&G’s expertise producing high-end sales tools.
Challenge
Beam Suntory required a sales guide balancing portability with durability to withstand frequent use during client meetings and events. The piece needed creative design reflecting prestigious liquor brands yet remaining easy to navigate.
Solution
M&G produced a 68-page double wire-o bound guide with a clear acetate front cover allowing custom branding without scuffing. Die-cut rounded tabs organize content by brand families. We recommended optimal printing and finishing techniques to maximize visual impact.
Outcome
Beam Suntory sales teams widely leveraged the new spiral-bound sales guide – combining form and function through visually striking photography that positively impacted sales and product growth.
M&G: Chicago’s Printers of the Amazing
When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration™ service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.